Why Usability Testing (or Ethnography)?
A colleague recently asked me why I would choose to do Usability Testing over an Ethnographic Study? I gave them several reasons for my selection to go with Usability Testing, namely it’s ability to give evaluative, quantitative, time-based information within a few weeks of project kick-off. But what are all the reasons why one would choose Usability Testing over Ethnography? Or vice versa?
